What we love about this quiz:
Many of Hidden Crown quiz takers end up being stylists who are not the end purchasers of the extensions but use the quiz to recommend the right hair extension to their customers. With that in mind, Hidden Crown created a highly personalized and educational quiz to recommend a specific variant out of hundreds of variants based on color, length and hair extension type.
Result Page
Hidden Crown worked with 1r who leveraged Visual Quiz Builder's advanced customization features linked to the app result page to recommend a hero product variant, additional matches and upsell tools & accessories.
Each Hidden Crown quiz recommends 4 variants of hair extensions. Visual Quiz Builder's app result page lists these in order of how good a match the products / variants are for the quiz taker or, said another way, how well the product / variant scores in the quiz. Using the CSS Editor, the Hidden Crown team added code to display the highest scoring variant on the top row by itself to give it hero product status. Given the quiz takers are often stylists who aren't the end purchasers of the product, the result page is not focused on the cart and checkout experience as most result pages are.
A second row displays the remaining three variant recommendations. The Hidden Crown team also used the Upsell Products feature to list additional hair accessories in the recommendation page below their primary hair extensions product.
Branching and Recommendation Logic
The quiz leverages multiple tools provided to merchants in Visual Quiz Builder's dashboard. Quiz takers go through a different set of questions based on hair type (thin, medium or thick) and hair goals by using Logic Jumps.
To hone in on the perfect variant match, some questions have a higher weighting than others based on the points assigned to them while setting up recommendations.
Additionally, one of the questions related to Hair Color has Must include recommendations from this question enabled; even though the recommendation is generally score based, this question becomes a required filter.
Tagging a quiz with variants can be tedious when a store has hundreds or thousands of ingredients. With Visual Quiz Builder's recent upgrades to the tagging experience, quiz builders can filter variants by collections and products (and soon product tags) and tag all the relevant variants, significantly reducing the complexity with tagging variant quizzes.
So…what are you waiting for?
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