What we love about this quiz:
Clothes Doctor created a simple yet high converting quiz to help shoppers find the 3 best products tailored to their individual needs. The results have been pretty incredible with nearly one of every 5 quiz takers placing an order!
Result Page
Clothes Doctor uses Visual Quiz Builder's no-code app result page and integrates their store's cart drawer with the quiz's result page. Cart Drawers are an intuitive and low friction way to keep shoppers on the result page while allowing them to make changes to their cart. Implementing a Cart Drawer on your result page requires some theme specific customization that can be handled by a developer on your end or by Visual Quiz Builder's team at a nominal cost. Reach out to help@visualquizbuilder.com if you would like help with this.
Designed for conversion
The quiz has 6 questions and the answer to each question modifies the recommendation. There are no throwaway questions. Some questions have a higher weighting than others based on the points assigned to them while setting up recommendations.
The quiz makes email capture optional and provides an incentive for sharing email in the form of a discount code. While this quiz has not implemented dynamic discount codes that are unique to each quiz taker, that is a potential improvement to ensure the discount code is not shared broadly, reducing the incentive to share emails.
CTA - "Find your perfect Laundry Prescription"
We typically recommend including a CTA for the quiz in main navigation menu or the hero section of the home page to maximize quiz engagements. An additional helpful approach that Clothes Doctor has taken is to include a CTA on every collection page. This helps a shopper slightly down the funnel when they have started shopping by collection but hit a roadblock in getting to the best product for them.
Clothes doctor has also implemented a store banner with scrolling messages that include a CTA to find the perfect laundry prescription.
Personalized Follow-up Marketing
Clothes Doctor uses Visual Quiz Builder's integration with Klaviyo to enroll quiz takers (who share their emails) to their newsletter. An upgrade here would be to send product recommendation emails and to segment customers based on their responses to send even more personalized content and product updates.
So…what are you waiting for?
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