What we love about this quiz:
Desktronic leverages Visual Quiz Builder in all of its markets. They started with a German quiz, based on their largest market, and with the help of Visual Quiz Builder's native translation tool, readily translated their quiz to serve markets in France, UK and Lithuania.
The Results
The quiz completion rate is above 98%! Each quiz taker answers no more than 5-6 questions. Also, the quiz does not ask for the user's personally identifiable information. This certainly comes at a big cost of not being able to leverage zero-party data collected from the quiz to personalize follow up marketing (and the merchant is considering changing that going forward). That said, every 1 in 10 quiz takers ends up making a purchase compared to 3 out of every 100 visitors to the store, providing a >3x uplift to conversion.
Quiz Placement
Since Desktronic is primarily using the quiz to convert customers who are having difficulty identifying the right product, they have positioned the quiz down the funnel on each of the collection pages (on their German store).
In the UK store, Desktronic has also included the quiz in one of the drop-downs associated with the navigation menu. As a result, the percentage of visitors taking the quiz is meaningfully higher as a percentage of store visitors.
Branching Logic Jumps and Recommendation
Desktronic doesn't have many products, in fact it has a relatively compact set of products. However, each product has trade offs depending on whether they are to be used in a home or office setting, whether the desks need to meet certain regulations, the height of the users, the number of users and the amount of time spent using a particular desk or chair. Visual Quiz Builder's most likely match algorithm in conjunction with different question weightings is perfect for quizzes like these. Also, the recommendation is clear with a single product recommendation based on the questions answered and a complementary product under "You may also like" using the Upsell products feature.
The quiz also uses branching logic jumps to personalize the quiz for shoppers based on their responses to questions during the quiz. Shoppers looking for a chair are taken down a completely different path than those shopping for a table or a frame. There are several overlapping questions for shoppers for a table and a frame, however there are certain additional questions for those shopping for a frame. The quiz also ends early if someone requires a desk with a certification as only one of their products is EN527 certified.
So…what are you waiting for?
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