A quiz results page is the end point of your e-commerce quiz, where quiz takers receive their product recommendation results. To engage users and maximize conversions, ensure that the result page design is sleek, user-friendly, and encourages action.
Below, explore key features of effective quiz results pages to inspire your design.
Quiz Result Page Designs That Drive Conversions
Here are nine strategies to enhance your quiz result page design and boost conversions.
1. Provide a Short Product List
Long product lists can overwhelm quiz takers, making recommendations feel impersonal. Conversely, a shorter list simplifies choices, reduces decision fatigue, and increases conversion rates.
2. Recommend a Full Routine with Product Slots
Brands in makeup, skincare, and haircare can drive order value by recommending a multi-step routine with a relevant product for each step, rather than a short product list.
FaceTheory successfully uses Product Slots to recommend a complete skincare regimen on its quiz result page. These tailored and relevant suggestions encourage quiz takers to purchase all of the products in the regimen, increasing the average order value.
3. Offer Detailed Product Descriptions for Informed Decisions
Customers are less likely to convert if the quiz result page provides insufficient product information. Including detailed product descriptions helps reduce friction in the customer journey.
Haircare brand Divi does this as part of its e-commerce product recommendation quiz. The results page features full product descriptions and a pop-up list of ingredients.
4. Display Product Reviews For Social Proof
Social proof is a powerful sales tool. Users are more likely to add a product to their cart after reading positive product reviews from other customers.
Mario Badescu includes product reviews as part of its quiz result page design to reassure quiz takers of its products’ efficacy.
5. Use Dynamic Headings For Personalization
Dynamic headings make quiz results feel relevant and tailored to each quiz taker. Addressing the users by name or referencing their answers to specific questions provides a personalized and engaging experience.
Team Dog e-commerce quiz results page, for example, features the name of the pet’s name, the amount of food needed, and the type of food suggested based on the user’s responses. With this approach, Team Dog achieved a quiz conversion rate of 6.5%, which represents a 150% increase over their overall store conversion rate.
6. Upsell Products to Increase Average Order Value
A powerful quiz landing page example, Hidden Crown uses its quiz results page to upsell products and increase average order value.
Hidden Crown upsells products based on quiz taker answers by offering related products, including alternative hair extension shades, tools, and accessories which increases the likelihood of multi-item purchases.
7. Include Clear CTAs to Encourage Action
The best quiz results page examples have clear call-to-action (CTA) buttons that stand out on the page.
The Dogelthy e-commerce quiz results page for example, includes recommended products with individual “Add to Basket” CTAs for each product and a “Add all to Cart” CTA. These CTAs increased customer conversions by 325% with 5% of quiz takers purchasing within 24 hours of completing the quiz.
8. Enable Cart Editing Directly on the Result Page
To increase conversion rates, allow users to edit their cards without leaving the results page.
Clothes Doctor uses a Cart Drawer—an in-built, editable cart—to their quiz results page design so quiz takers can add products to their cart, change quantities, and click “Checkout” without leaving the results page.
Clothes Doctor provides a good quiz landing page template, demonstrating how a Cart Drawer can be used.
9. Offer Subscriptions to Increase Customer Lifetime Value
Highlighting subscription options on the quiz results page, can persuade users to sign up for a subscription, increasing customer lifetime value.
Semaine Health’s e-commerce quiz results page clearly displays subscription options and the savings shoppers can gain by subscribing.
Design Converting Quiz Result Pages With Visual Quiz Builder
Visual Quiz Builder features allow Shopify stores to customize their quiz results pages for maximum conversions. The easy-to-use product recommendation quiz builder incorporates the above result page best practices to see ROI from your e-commerce quiz. Start your free Visual Quiz Builder trial today.
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