What we love about this quiz:
DIBS Beauty leverages Visual Quiz Builder to create a succinct and on-brand quiz that recommends specific (shade) variants of out of several collections of make-up.
Quiz Design
The quiz is only 5 questions long and each question is important to the final recommendation. Given it's a shade quiz, all questions are visual using a combination of sliders with images and visual options.
One of the questions has a pop-up to help new customers to the brand to easily answer the question.
Recommendation Logic and Result Page
The quiz recommends a specific Blush, Bronzer and Complexion Shade variant using the Most-Likely algorithm, a scoring algorithm that upvotes products associated with a selection option. One of the questions that asks the quiz taker whether they prefer cream or powder excludes a number of collections that don't fit the quiz taker's criteria.
By recommending no more than 3 variants, including an option to add all the recommended products to cart, the quiz helps shoppers get to the right product in a store where choice paralysis is a real concern. Additionally, the result page recommends 3 upsell products, largely complementary tools to apply the recommended shade variants. The recommendation logic and upsell products have been set up entirely in the dashboard of the quiz builder. However, DIBS implemented a custom result page to achieve their specific design vision.
We look forward to the quiz launching and reporting back on the conversion metrics -- this one is a winner!
So…what are you waiting for?
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