What we love about this quiz:
SurvivorRx created an in-depth medical grade quiz to help cancer survivors find personalized nutrition regimens and thrive post-cancer. The quiz serves as the primary funnel on SurvivorRx's site underscoring the brand's confidence in the scalability, functionality and customizability of the Visual Quiz Builder platform. Additionally, the quiz collects critical information on customers' cancer journey so SurvivorRx can reach back out them as they formulate additional products targeted at customers who have recovered from specific cancers.
Quiz Placement
The quiz is prominently displayed in the home page navigation menu as a "Take our quiz" button. It is also displayed in the dropdown menu under "Shop" in the home page navigation menu. Additionally, the hero section of the home page has a "Get Started" button that leads to the quiz and customers browsing the site have several other opportunities while browsing to be directed to the quiz. The messaging throughout the site is clear -- the products are thoroughly researched and the quiz itself is designed by an oncologist so that the product recommendations are personalized and seen as trustworthy.
Logic Jumps and Product Recommendations
Given the quiz is substituting for a detailed consultation, SurvivorRx needed to personalize the quiz based on responses provided during the quiz using Visual Quiz Builder's robust logic jumps feature. Creating logic jumps in Visual Quiz Builder goes into detail on the many ways to personalize quizzes with logic jumps. In many cases, the quiz ends early based on quiz takers' selections while in other cases certain questions are hidden or skipped.
The quiz uses the "most likely match" algorithm to upvote products based on users selecting associated answer options.
Result Page
SurvivorRx opted to work with Visual Quiz Builder's development team to implement a custom result page while using the app's dashboard to design the rest of the quiz and to drive product recommendations. There are several stand-out features about SurvivorRx's result page, besides it's clean on-brand UI:
Cart Drawer: Quiz Takers see the store's cart drawer when they add products to cart, keeping them on the result page to continue browsing recommended products.
Organization of recommended products: SurvivorRx recommends a base set of multi-vitamins that are presented as the first recommendation followed by add-ons to support specific health concerns based on the quiz taker's responses. If an add-on is selected without adding the base of multi-vitamins, the user is asked to first add the multi-vitamins to proceed.
Benefits and Ingredients: Using product metafields that have been optimized for the Result Page, SurvivorRx displays the benefits of each product and its ingredients.
Social Proof and FAQ: These are helpful features of a high converting result page and are incorporated in SurvivorRx's quiz.
Personalized Follow-up Marketing
SurvivorRx uses Visual Quiz Builder's integration with Klaviyo to enroll quiz takers (who share their emails) to their newsletter. They will be integrating product recommendation emails shortly and an upgrade here would be to segment customers based on responses to the various questions in the quiz to send even more personalized content.
So…what are you waiting for?
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