What we love about this quiz:
Divi created a in-depth and high converting quiz to help shoppers find the best hair care products tailored to their individual needs. The results have been pretty incredible with nearly one of every 8 quiz takers placing an order!
Result Page
Divi opted to work with Visual Quiz Builder's development team to implement a custom result page while using the app's dashboard to design the rest of the quiz and to drive product recommendations. There are several stand-out features about Divi's result page, besides it's clean on-brand UI, that have helped conversions:
Cart Drawer: Quiz Takers see the store's cart drawer when they add products to cart, keeping them on the result page to continue browsing recommended products.
Product descriptions and Ingredients: Using product metafields that have been optimized for the Result Page, Divi displays shortened descriptions and detailed ingredients. Given the length of ingredients, they are displayed in a pop-up so as not to compromise the UI.
Product reviews: The result page integrates with Yotpo, Divi's reviews app, and pulls in product ratings to offer social proof.
Recommendation Logic
The quiz leverages multiple tools provided to merchants in Visual Quiz Builder's dashboard.
For one, some questions have a higher weighting than others based on the points assigned to them while setting up recommendations.
Secondly, Divi wanted to ensure that among the recommended products, only one (and not both) of its two Shampoo & Conditioner products were recommended to quiz takers. This sort of customization was easy to implement with Visual Quiz Builder's Product Slots feature. For details on customizing recommendations beyond the scoring, perfect match or AI algorithms, reach out to help@visualquizbuilder.com
Personalized Follow-up Marketing
Divi uses Visual Quiz Builder's integration with Klaviyo to enroll quiz takers (who share their emails) to their newsletter. They will be integrating product recommendation emails shortly and an upgrade here would be to segment customers based on responses to the lifestyle questions in the quiz to send even more personalized content.
So…what are you waiting for?
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